We all have to start somewhere and for me, and far too many of us here on the web, that somewhere is ZERO.
- Google Analytics Traffic = 0
- Subscribers = 0
- Ranked Keywords = 0
- Website Dollars Earned = 0
My biggest client, from the list of recent calls on my iPhone, is Scam Likely. I have to say it’s depressing.
This past New Year’s, as one of my resolutions, I picked up my copy of 365 Tao Daily Meditations by Deng Ming-Dao and read:
This is the moment of embarking.
All auspicious signs are in place.
It’s a hopeful message for that day and speaks of starting anew and all things being hopeful. But as I write this, it’s not the New Year and while I’m definitely still beginning, I’m not feeling the favorable signs. And while reading these daily meditations is one resolution I’m happy I stuck with, today is Day 124 of 2022, and everywhere I turn, from an internet marketing perspective, I am staring down Mr. Goose Egg.
The big marketing opportunity
There’s a big upside opportunity in all this for me, though – I can begin today documenting everything I do in every area of online marketing to improve things.
Then I analyze to see what is working and what isn’t since, like everyone else, I don’t have an infinite amount of time to devote to this.
But there’s more involved personally than strategy, tactics, and methods. The biggest challenge for me will be something my mother warned me about years and years ago: “Don’t be too easily discouraged.” More than lacking knowledge or the latest internet marketing techniques, my battle will be how much belief I have in myself to move the needle.
I will start with free traffic and that means Search Engine Optimization (SEO).